In chapter 2 "Your Trusted Friends" Schlosser shows us in this chapter the advantages that these businesses had endorsed. Schlosser examines and describes the manipulative skills used by these organizations to target certain groups of certain ages. These strategies would help flourish businesses sooner than expected. Ray Kroc and Walt Disney are examples of owners who were influential in persuading their customers to return ! Eric explains that Disney's company was recognized globally a while before McDonald's became the most popular company in the world. Eric however states that Kroc was more influential than Walt. Ronald McDonald, McDonald's mascot proved the influences of Kroc and went on to become more recognized than any other fictional character including Mickey Mouse. Eric also refers to the people who tried to start a fast food business rather than the film making business. Eric Schlosser examines and discusses the certain types of strategies that were used by these big organizations. Advertisements that targeted kids was the perfect initiation to prosper in the food industry. The growth in children's advertisements has been driven by efforts to increase not just current, but also future consumption.
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