Blog Entry 3

     In Fast Food Nation by Eric Schlosser , Schlosser introduces many fast food industry pioneers and where there are now . There are 2 sides in the fast food industry , either you become successful or you don't. Carl N. Karcher is an example of a successful industry and how it failed . Chapter 1 entitled "The Founding Fathers" reveals a few important pioneers of the fast food industry . Eric claims on how automobiles changed how Los Angeles entirely . In 1940 , 1 million cars were produced and used in Los Angeles , more than 40 states combined . With cars being produced , consumers would no longer need to get out of their cars due to drive-thru's being created in every business. Eric explains the effective strategies that the Mcdonald brothers , one known as the Speedee Service System . This would revolutionize the way we ate a business restaurants.  The fast food process was more efficient and the food was affordable . Many small food businesses wouldn't be able to compete with such low costs and efficiency . There wasn't any need for waiters anymore since most things had machines that made food .All fast food industries were now competing to be the fastest and cheapest . All through Southern California fast food businesses were striving more than ever , opening businesses one after another trying to keep up with their competitors . Eric Schlosser tells us how companies spend millions trying to convince customers to go to their restaurant rather than their competition.