Thursday, October 17, 2013
Blog Entry 8 NOT DONE
The government should regulate the advertising of unhealthy food being directed at children. With so much going, we forget about one of the most important issues today in our nation. We don't realize that unhealthy food advertisements are manipulating kids from all ages including myself. Unhealthy food advertisements persuade children into buying their unhealthy products not considering the effects fast food has. The government should regulate the advertising of unhealthy food directed at children because if we keep feeding our children unhealthy food , the mental and physical fitness of a child will be affected. As you know, even obesity is a main concern in the United States which connects with unhealthy food advertisements. Its an abusive cycle that has been controlling the way we eat as well as where we eat.
Tuesday, October 1, 2013
Blog Entry 5
Eric Schlosser informs us many issues throughout chapters 1-3 . What most interested me is that now in days children are being targeted by phone companies , automobile companies , as well as clothing stores and restaurant businesses . 25 years ago , only a few of American companies were marketing at children such as Disney , McDonald's , candy makers and toy makers . During the 1980's , the explosion in children's advertisement nationwide was increasing by the minute. The aim of most children's advertising is straightforward: get kids to nag their parents and to nag them well. Tactics and strategies were used by many smart companies who wanted to keep their business flowing and consistently making money. Ray Kroc and Walt Disney are examples of very influential businessmen who's techniques would service the fast food industry for many decades to come. People should be informed of the intentions and capabilities that companies have towards the consuming population.
Ray Kroc and Walt Disney found a beneficial strategy in persuading customers wanting to come back for more. Children would be the new restaurants targeted customers. Ray Kroc in fact was more persuading and influential than Walt Disney , but Walt pioneered the marketing strategy known as "synergy". He signed licensing agreements with dozens of firms, granting them the right to use Mickey Mouse on their products and ads.
Disney did not only just create one fictional character but dozens that would be advertised all throughout the nation sooner or later. Another way Walt Disney achieved success was in the television episodes of Disneyland were often disguised infomercials, promoting films, books, and toys.
Walt Disney may have been more tactical in his approach to success but Ray Kroc relied on his wits, charisma, and his instinct for promotion. Ray Kroc had picked the right moment since America was in the middle of a baby boom; the number of children had increased in the decade after World War 2. Ray Kroc stated "A child who loves our t.v commercials" Kroc explained, "And brings her grandparents to a McDonald's gives us two customers." Ray Kroc used his experiences to redefine the fast food marketing business. Ray Kroc knew he had to invent a figure for the corporation, so they created a figure who would later be recognized as Ronald McDonald. The late 1960's expansion of the McDonald's corporation coincided with the decreasing fortunes at the Walt Disney company. McDonald's and Disney World were now competing for top place.
Many researchers have now studied more on children than ever before. The internet has become another powerful tool for assembling data for children. In 1998 a federal investigation of Web sites aimed at children found that 89% requested personal information from kids and only 1% required that children obtain parental approval before supplying the information. This means that kids unintentionally state their favorite preferences and basic information without knowing that companies use this information to decide what new and old products are consumed most or which products are consumed less. Television still remains the primary communication for children's advertising. The Federal Trade Commission (FTC) had tried to ban ads directed to children of a certain particular age. Michael Pertschuk, head of the FTC, argued that children need to be shielded from advertising that preys upon their immaturity. Micheal stated "They cannot protect themselves, against adults who exploit their present-mindedness." The FTC's banning proposal was voided because it would be impractical, effectively killing the purpose of the commercials. Since then , television advertising aimed at kids is now broadcasting twenty-four hours a day, closed captioned and in stereo. Studies have shown that during the course of a year, he or she watches more than thirty thousand television commercials. Although fast food chains annually spend about $3 billion on television advertising, their marketing efforts directed at children stretch far more than just advertising and commercials. A manufacturer of "playlands" explains the reason why fast food operators build these largely plastic structures. "Playlands bring in children, who bring in parents, who bring in money." says the manufacturer of "playlands".
McDonald's had forged alliances with many toy companies to promote their toys with their fast food meals. Two products for a low discount price , perfect way to have customers coming back for more. Kids would no longer need to eat with boredom because their happy meals now came with their own unique toy. All these promotions had strengthened the film making industry with the fast food industry. In May of 1996, the Walt Disney Company signed a 10- year global agreement with the McDonald's Corporation. Both companies would benefit from our delicious tastes for fast food and our enthusiasm for entertainment. These companies united to gain even more power towards us, the consumers.
Many people don't realize how the fast food industry including the film making industry affect the way we live, because after all you are what you eat. Fast food businesses are brainwashing children into thinking that one's business is "the best in town". They promote their companies through advertising, public announcing and including schools!
People don't pay attention to how companies forge alliances in order to manipulate what we spend our money on. Just imagine having to eat hamburgers and fries everyday for the rest of your life.
Ray Kroc and Walt Disney found a beneficial strategy in persuading customers wanting to come back for more. Children would be the new restaurants targeted customers. Ray Kroc in fact was more persuading and influential than Walt Disney , but Walt pioneered the marketing strategy known as "synergy". He signed licensing agreements with dozens of firms, granting them the right to use Mickey Mouse on their products and ads.
Disney did not only just create one fictional character but dozens that would be advertised all throughout the nation sooner or later. Another way Walt Disney achieved success was in the television episodes of Disneyland were often disguised infomercials, promoting films, books, and toys.
Walt Disney may have been more tactical in his approach to success but Ray Kroc relied on his wits, charisma, and his instinct for promotion. Ray Kroc had picked the right moment since America was in the middle of a baby boom; the number of children had increased in the decade after World War 2. Ray Kroc stated "A child who loves our t.v commercials" Kroc explained, "And brings her grandparents to a McDonald's gives us two customers." Ray Kroc used his experiences to redefine the fast food marketing business. Ray Kroc knew he had to invent a figure for the corporation, so they created a figure who would later be recognized as Ronald McDonald. The late 1960's expansion of the McDonald's corporation coincided with the decreasing fortunes at the Walt Disney company. McDonald's and Disney World were now competing for top place.
Many researchers have now studied more on children than ever before. The internet has become another powerful tool for assembling data for children. In 1998 a federal investigation of Web sites aimed at children found that 89% requested personal information from kids and only 1% required that children obtain parental approval before supplying the information. This means that kids unintentionally state their favorite preferences and basic information without knowing that companies use this information to decide what new and old products are consumed most or which products are consumed less. Television still remains the primary communication for children's advertising. The Federal Trade Commission (FTC) had tried to ban ads directed to children of a certain particular age. Michael Pertschuk, head of the FTC, argued that children need to be shielded from advertising that preys upon their immaturity. Micheal stated "They cannot protect themselves, against adults who exploit their present-mindedness." The FTC's banning proposal was voided because it would be impractical, effectively killing the purpose of the commercials. Since then , television advertising aimed at kids is now broadcasting twenty-four hours a day, closed captioned and in stereo. Studies have shown that during the course of a year, he or she watches more than thirty thousand television commercials. Although fast food chains annually spend about $3 billion on television advertising, their marketing efforts directed at children stretch far more than just advertising and commercials. A manufacturer of "playlands" explains the reason why fast food operators build these largely plastic structures. "Playlands bring in children, who bring in parents, who bring in money." says the manufacturer of "playlands".
McDonald's had forged alliances with many toy companies to promote their toys with their fast food meals. Two products for a low discount price , perfect way to have customers coming back for more. Kids would no longer need to eat with boredom because their happy meals now came with their own unique toy. All these promotions had strengthened the film making industry with the fast food industry. In May of 1996, the Walt Disney Company signed a 10- year global agreement with the McDonald's Corporation. Both companies would benefit from our delicious tastes for fast food and our enthusiasm for entertainment. These companies united to gain even more power towards us, the consumers.
Many people don't realize how the fast food industry including the film making industry affect the way we live, because after all you are what you eat. Fast food businesses are brainwashing children into thinking that one's business is "the best in town". They promote their companies through advertising, public announcing and including schools!
People don't pay attention to how companies forge alliances in order to manipulate what we spend our money on. Just imagine having to eat hamburgers and fries everyday for the rest of your life.
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